I’m planning a new writing project at the moment, and it’s at that delicious stage of quivering on the edge of my consciousness, a blur of colours and half-formed characters; some scenes that are sharp and clear, some that shimmer with possibility, a whole lot more that are just a scrap of intention. While I’m brewing the ideas, I use lots of different stimuli to help the ideas to form – visiting possible locations and taking lots of photographs; acquiring objects that will keep me literally in touch with characters and places; eating and drinking the things my characters eat and drink; and putting together a playlist.
I use my playlist to conjure up a particular period of time or to evoke a place, to create the emotion I'm writing about, or simply to get me in the mood for writing. I asked some writer friends if they also use music, and they all said, yes, they use music to enhance or create mood while they're writing. If you've ever cried listening to Tavener, or found yourself jigging in your seat when Shania Twain comes on the radio, then music could help your writing, too.
Imagine your story or novel is being made into a film. What sort of music will be playing in the background at different points? What will be the theme tune for each of your characters? Choose music that moves you, that makes you dance, sing, cry, reflect. Play this while you're writing, or in preparation for a writing session. Music that spooks you, cheers you, or that simply has memories for you is good, as you have an emotional connection with it that will come out in your writing.
I like to compile a playlist for each book I write. I have a theme tune for each character, and several pieces that reflect the emotions in different parts of the novel. I also have themes that reflect the way other characters feel about each other. For example, my private eye heroine Eden Grey has the theme tune of Billy Joel's 'She's Always a Woman'.
I put all the tracks onto my MP3 player, go out for a long walk with my headphones on, and when I come back my brain is thrumming with the atmosphere of my novel. I find I get into the writing much more easily and the words flow better when I've primed myself with music first.
I also like to ask myself what sort of music each of the characters in my books listens to. Do they chill out with some smoky jazz, or get churned up by Beethoven? Finding your characters' musical tastes can get you into their heads, and then their thoughts, desires and fears are only a semiquaver away.
What’s on your writing playlist?
We all have days when the brain is sluggish, inspiration has gone AWOL, and the words simply refuse to flow onto the page. On these occasions help is at your fingertips, with a range of apps aimed at writers. The major benefit of these apps is that you only have to carry your phone and you have access to inspiration whenever and wherever you need it.
Below I discuss the apps I use to spark ideas and to get into the mood for writing. Just to be clear: all the apps are free (though some may offer in-app purchasing), and I’ve not been given any incentive to review them.
These are the ones I use regularly:
Brainsparker is a general creativity app to help you think through a problem and come up with a range of different solutions. It generates a phrase or picture at random for you to mull over and inspire new insights on the problem you’re facing. For example, a picture of a clock might encourage you to revisit the timeline for your project or consider if you’ve allowed enough time to complete it. Phrases such as ‘reverse your priorities’ encourage you to stop thinking about the problem that’s on your mind, ask yourself what your priorities are, and what would happen if you focussed on something else.
I use Brainsparker whenever I feel stuck on a writing project, or if I feel stuck in life. For example, today Brainsparker offered me the advice ‘stop thinking, start doing’, which reminded me that it’s easy to get stuck in weighing things up and trying to second guess what the outcomes might be, and actually it’s best to simply get on with things.
Paperblanks gives you a journal prompt in a range of categories such as ‘just for fun’, ‘travel’, ‘personal/introspective’. An example of the last is ‘A time when I felt really brave was …’ An example from the category ‘Story a day’ is ‘Eureka, she shouted. I’ve finally found it.’
I use Paperblanks each morning when I do my writing practice. This is my equivalent of a musician practising scales and arpeggios: a warm-up simply to get words on the page. Sometimes it leads to a story but usually not. I use Paperblanks in two ways. Firstly, I simply copy out a random prompt and start writing and see where it leads me. I might find myself writing about a memory or I might find myself making something up. Secondly, I use it in the persona of one of my characters, as a way to get deeper into the character’s life. So if the prompt is ‘My favourite way to keep warm in the winter is …’ I write as though I’m the character. It’s been really fruitful to use it this way and I’ve got deeply into a new character I’m creating.
Fast Fiction Prompts
Fast Fiction Prompts generates a random character, setting and plot, and the challenge is to incorporate all of them into a story. Today’s random selection was: a werewolf, at sea, and a character’s video game addiction saves the world. The fun here is in stretching your imagination to find a way to include these disparate elements. Again, it might lead to a story that you can send to a competition, or it might not.
I use this app for a bit of fun and for the challenge of seeing if I can get all the elements into a story that sort of makes sense. It encourages me to write outside my comfort zone – I’ve never written a story about a werewolf and maybe once I get started I’ll find out I love writing about them. I use this app mostly as a writing warm up, or on those occasions when I have a vague sense of wanting to write ‘something different’ but no ideas about characters or plot.
Coffitivity is an app that provides background noise to your writing. Many writers like writing in cafes and find the bustle conducive to creativity. For those days when you can’t get to a café, Coffitivity provides the background hum of chatter, coffee machines and crockery. There are three settings in the free app: morning murmur, lunchtime lounge and university undertones. They’re all slightly different so you can find the right pitch and level of noise to suit your writing.
I use Coffitivity when I’m feeling overwhelmed by the thought of writing, the days when ‘writing’ is too big and scary and I need to convince myself I’m actually just playing with words. Sometimes I put the radio on in the background and persuade myself that I’m just doing a bit of scribbling whilst listening in. Once I’ve got the first sentence down I find I don’t hear any more of the radio but get caught up in what I’m writing. I get the same effect in cafes, and Coffitivity replicates that sense of not ‘writing’ but ‘scribbling in a café’ that helps me overcome the sense of overwhelm and get some words down on paper.
These are my favourite writing apps and how I use them, but there are hundreds of writing apps available. I’d love to hear which apps you use to get writing, overcome blocks or find inspiration. Tell me about them in the comments below.
How is your relationship with your writing? Is it loving, warm, and based on respect? Or is it turbulent, suspicious, and leaving you unsatisfied? Here’s a quiz to help you find out:
1. It’s your writing time. What do you do?
A. Whatever I feel like that day – a poem, a song, a story. Or I might do some sketching instead. Or go for a walk. Or plant some seeds.
B. I stare at the novel I wrote 3 years ago and wonder if I’d be better off focussing on a short story instead.
C. I quickly read through what I did last time, check my notes, and get cracking on my current writing project.
2. How often do you send work out?
A. Depends. I might dash off a poem and send it to a competition, or I might write a letter to the editor, a recipe, a filler, a tip and send that off, if the mood takes me.
B. Sometimes. I tend to submit several stories in a month, then go 6 months without writing or submitting anything.
C. I have a regular schedule for writing and submitting work, and have a target goal of 10 pieces of work out for consideration at any time.
3. What’s your writing ritual?
A. I don’t have one. If I have an idea I might scribble it down and work it up then send it out. Or I might not.
B. I make sure the house is spotless and that there are no dishes in the sink. I clean my desk, answer emails, and check Twitter until I feel inspired before I start writing.
C. I make a cup of coffee and light a scented candle and then start writing.
4. Where do you go for an artist’s date?
B. Coffee shop
C. Local museum
5. How often do you think about giving up writing?
A. Never – I’m not that bothered about it.
B. Frequently – is it supposed to be this hard?
C. Sometimes – but then, who doesn’t?
Now tot up how many As, Bs and Cs you have.
Mostly As – FLIRTY
Writing – you can take it or leave it. You flit from one thing to another, trying all different genres and types of writing, but not committing to any one in particular. You write if the mood takes you, and if not, you’re happy to paint, swim, dance, or do whatever takes your fancy in that moment. Deep down you secretly yearn to see your name in print, one day.
TIP: If you want to see your work published, pick the style you enjoy the most, read widely within it, and devote time to polishing your best piece before sending it out.
Mostly Bs – STORMY
Writing – you love it and you hate it. It’s wonderful when the words are flowing, but that seems so rare. Usually you’re staring in despair at what you’ve written wondering how the idea that was so magical in your head can be so flat on the page. Secretly you wonder if it’s this hard, are you meant to be a writer at all?
TIP: Build a more stable relationships with your writing by setting aside 10 minutes every day just to play with words and see where it takes you. The more regularly you can do this, the less you’ll despair at writing a rubbish first draft.
Mostly Cs – MONOGAMOUS
You have a solid relationship with your writing, including regular dates and a plan for where you’re heading. You have the occasional blip but quickly get yourself back on track. You’re dedicated to a single genre, and work conscientiously on a single project until it’s completed before starting another.
TIP: If you’re feeling stifled or bored from time to time, experiment with other forms and genres, just for variety. Your writing will benefit from the change and will recharge your enthusiasm.
What’s your writing relationship style? Let me know in the comments below.
Writing always evolves as it progresses: characters change eye and hair colour; names change; subplots develop; you decide the whole thing belongs in a different time period or setting. It’s tempting when you realise something needs to change to go back and correct it from the beginning of your manuscript: that way you can progress knowing that all is in order. However, there are a few problems with this approach:
1. It takes longer to nail down a first draft
A first draft has lots of energy as it’s the draft where you’re discovering the story as you write, and that gives it momentum. If you go back to correct whilst writing the first draft, it’s easy to lose that sense of excitement and the energy in your writing will fade.
2. You get fed up
If you constantly go back and edit things whilst writing the first draft, you can easily start to feel bored. This is because you’re going over the same material time and time again. If you feel bored, it’s very hard to crank out that first draft – writing becomes a chore, not a pleasure.
3. You’ll probably change your mind again
When you write a long piece, such as a novel, there are hundreds of strands you need to keep track of and ultimately tie together into a satisfying story. Change one bit, and you have to change other bits. Then if you decide actually your first idea was better, you have to go back and change it all back again. This all takes time, it’s tedious, and you’re more likely to lose patience with the whole thing and give up.
Here’s a technique that I use in my own writing which ensures I get the first draft written quickly, I keep track of all the changes I need to make, and without spending precious time going back and editing. I use a technique called writing ‘as if’. It works like this. Imagine I’m writing a novel about someone called Dora who lives in 1900. Part way through writing, I think it would be more fun if she was called Edna and lived in 1920. Obviously, I can do a ‘find and replace’ for the name change, but there are huge implications for the story in changing the time setting. Instead of going back and making all the necessary changes, I simply type in capital letters across the page:
FROM THIS POINT ON DORA = EDNA
FROM THIS POINT ON SET IN 1920
To make it stand out all the more, I often make the font larger, and colour the text in red. I then carry on writing AS IF I have gone back and made the changes. In other words, I write the rest of the piece with the character called Edna, and set in 1920, with all the implications associated with that change. I also make a note in a notebook I keep for editing purposes, describing the changes I’ve made and jotting down what I’ll need to attend to when I come to rewrite.
It means that I can keep on writing without having to stop, go back, and make changes, and it means I know where to focus when it comes to the rewrite: tackling all those notes made in my editing notebook. If I then change my mind again later on, I simply write:
FROM THIS POINT ON SET IN FRANCE
make a note in my notebook, and keep on writing, as if I’ve gone back and made the changes.
I’ve found this technique helps me to keep writing without feeling bogged down, and without worrying that I’ll miss something. By jotting all the changes down, I keep my mind clear for writing, instead of trying to hold all the changes in my head. It makes both the first draft and subsequent rewrites much smoother and faster.
Try it, and let me know how you get on!
I’ve talked before about the importance of having a routine to your writing: a set time of day when you write, writing in the same place, and writing in the same way, all of which serve to invoke muscle memory and get you into your writing session more quickly. Writing rituals are a way of reinforcing your writing routine, but they also act on your emotions and can help you to overcome writers’ block.
Writing rituals include anything you do when you’re writing that don’t relate to the writing itself. Rituals could be lighting a scented candle, the clothes you wear, music you play in the background, what you drink while you’re writing. For example, I like to put some scented oil in a burner, have the radio on low in the background, and make a cup of coffee in my special mug, and use the fountain pen my grandmother bought me, when I’m writing. I know of another writer who paints her nails bright colours. Others wear business clothes; some do their hair and makeup; some have a lovely china teapot that only gets used when they’re writing.
Having a writing ritual helps to remind your brain that it’s writing time now so better come up with something to write about. They also remind you that you don’t need to ask anyone’s permission to write. Writers commonly suffer from anxiety about their writing: am I good enough, what if my writing’s rubbish, who am I to try to write? Writing rituals can send a powerful message that you’re worth it – worth the posh cup and saucer and the handmade biscuits; worth the makeup that makes you feel a million dollars – and worth the time and effort you’re putting into your writing.
It’s very easy for writers to put off writing: to get time and space for writing often means negotiating with others and insisting that your needs are just as valid as others’. It’s hard to do that if you have nothing to show people yet, especially if you’re feeling a little uncertain about your work. Small yet frequent acts of self care can help to combat that uncertainty and give you the confidence to stand up for your writing. Whatever makes you feel pampered or special will do it, whether it’s using the best cup or putting on a slick of red lipstick before you start writing.
These small habits are reminders to yourself that you deserve this time and space for writing, and help to transform writing time from a chore into a treat. It’s easy to see writing time as work – there’s a natural anxiety about whether the words will come at all, and if they do whether any of them will be useable. But if you set up the session with a series of rituals that nurture you, the session is less fraught from the start and becomes less about the words per se and more about you nurturing a need within yourself.
To me, the best rituals work on different senses: the lingering fragrance of a scented candle reminds you throughout the day how you’re moving forwards with your writing and staying committed to it. The flash of brightly coloured fingernails over the keyboard makes the words dance. Music can heighten the mood you’re creating within your writing.
Over the years I’ve known and worked with many writers. Here are some of their writing rituals. If any of them appeal to you, why not adopt them and see what effect it has on your writing?
• Playing music in the background
• Lighting a scented candle
• Painting their fingernails
• Putting on makeup
• Wearing their favourite clothes
• Flowers on their desk
• Using a special cup and saucer
• Making a ‘proper’ cup of coffee
• Making tea in a china teapot
• Drinking a delicious blend of herbal tea
• Sitting in the chair that has the view of the garden
• Eating a posh biscuit
• Doing yoga before writing
I’d love to know about your writing rituals. Tell me about them in the comments below.
My short story ‘Cat Chat’ is published today in the People’s Friend magazine, and in this post I’m going to write about where the idea for the story came from, and how I adapted and shaped my initial thought into the finished piece. Like many writers, I’m quite shameless about pinching stories from my family and friends. Often someone will tell me something and I’ll mentally file it away thinking, ‘I can do something with that.’ The ‘thing’ they’ve said might be a phrase or a comment, or it might be an anecdote. I never use other people’s stories in the same format they told them to me: I strip down the idea to find the bit that captured my imagination, then I play with it until I get a story, so the final story bears no resemblance to the original. This is how I did it with ‘Cat Chat’.
My family is one of pet-talkers: people who act as ventriloquist for the dog or cat. Maybe you’re one yourself, or maybe you’ve come across people like that, people who put on a special voice for the dog and conduct a conversation with it, seemingly oblivious to the fact they’re talking to themselves. Maybe you think it’s cute; maybe you think they’re bonkers. Anyway, in my house we talk for the cat. If you’re not sure what people actually say when they talk for the cat, here’s a typical exchange between me and my cat, Harriet:
Me: Look at that cute dog on the telly.
Harriet: I don’t approve of dogs. They’re not as good as cats.
Me: It’s a clever doggy, doing tricks.
Harriet: See what I mean? You’d never find a cat doing that. Imagine working for a living! Cats are far too clever.
When I met my husband, and he first heard me talking for my cats, he thought I was bonkers. Fast forward a couple of months and not only was he also talking for the cats, he’d adopted his own special voice for doing so. We were talking about his first reaction to hearing me talking for the cats when I realised there was a story in it.
Firstly, I needed a conflict. As it was a story about talking for a cat, there had to be a talker and someone who found it weird. And because I love writing stories for the People’s Friend that involve a grandmother and granddaughter, I went for those characters and had the grandmother as the cat-talker and the granddaughter worried about it. Now for the inciting incident, the thing that kicks off the story. As the granddaughter has known about the cat-talking all her life, why does she suddenly find it weird? Answer: she’s a teenager who’s just got a boyfriend and is worried what he’ll think about it and is scared he’ll dump her. To up the stakes and to add a touch of humour, I made the grandmother very gentle and the cat a bit of a thug:
“How’s my best boy then?” asked Nanna, bending to stroke Bandit.
“Alright, old girl. Where’s me grub?” said Bandit, in a low, gravelly voice and distinct East End gangsterish accent.
“You hungry, my poppet?”
“Starvin’! Me stomach finks me froat’s bin slit,” said Bandit.
The girl is determined that her boyfriend won’t ever meet Nanna, and Nanna is equally determined to meet the new boyfriend to give him the once-over and make sure he’s good enough. So there was the set-up. All of them nice characters but with genuine conflict arising from their personalities. Next I had to increase the conflict.
I like to vary the sources of conflict within stories, so if the inciting action comes from outside the main character (from another character or from a situation), the next conflict comes from within the character herself. In this case, I made her feel terrible guilt at wanting to keep Nanna and the boyfriend apart. She loves her Nanna, yet is embarrassed by her, and feels terrible about it. I twisted the knife a little to increase the conflict and (hopefully) get the reader to ask ‘How is this ever going to be resolved?’ by adding a scene where the girl tries to talk to her mother about her concerns:
That evening, in the car, I said, tentatively, “Mum, do you think it’s odd how Nanna talks for the cat?”
“She’s always done it.”
“I know, but is it weird, do you think?”
“Her mum, my grandma, was just the same,” Mum said, indicating the turning into our road. “I asked her about it once and she said her grandmother was just the same.”
Great, so it’s hereditary.
Mum pulled up outside our house and tugged on the handbrake. She glanced across at me. “Why? It doesn’t bother you, does it?”
“No, it’s just … I wondered what other people might think.” The blood flooded my cheeks as I said it.
“Stuff what other people think,” Mum said. “Come on! Homework, then dinner.”
Next I had to figure out how to resolve this. There are a few rules with story endings: they can’t come about by chance or fate, they must be the result of the character’s own actions, and they must be in character. I normally sketch out as many potential resolutions to the story as I can and then see which one is most natural but least likely to be spotted in advance by the reader. Keep them guessing to the end if possible! In this story I gave the grandmother a sore throat and the granddaughter speaks for the cat on her behalf, resolving both the original conflict (what will the boyfriend think about Nanna speaking for the cat?) and the emotional conflict (the guilt about feeling embarrassed).
If you’d like to read the whole story, it’s available now in the People’s Friend magazine dated 10th February, 2018.
OK, I admit it. My secret vice is watching crap TV. You know the sort of thing – programmes that are evidently low-budget, involve supposedly real people in real situations, on during the day time, and that make the mind boggle that such people exist. The kind of programme you don’t admit to watching even to your best friends. The sort of programme some people pretend they’ve never even heard of. Programmes that leave a warm hug of schadenfreude behind. Addictive, enjoyable, totally veg out crap TV that is surprisingly good for writers. And if you’re still not sure which programmes I’m talking about, I mean Botched, Tattoo Fixers, Secret Eaters, any programmes about doing up or selling houses, Bridezillas, Don’t Tell the Bride, any programmes where angry brides/ dance instructors bitch-slap each other, Wanted Down Under, Escape to the Country, Bargain Hunt, Crap in the Attic (sorry, Cash in the Attic), TOWIE, Real Housewives of Nowhere You’ve Ever Heard of, Posh Pawn, and anything that involves people with no brains and too much money spoiling pets/ children/ cars/ property.
Now before you come over all ‘you’d never catch me watching rubbish like that’, one, I don’t believe you – we’ve all been caught watching Hoarders at some point - and two, crap TV has a lot to offer us writers. Here’s how:
1. It’s all about conflict
When I teach writing workshops and explain that the energy in a story comes from the conflict, often people think that conflict means fighting, and that characters should be squabbling all the way through. Conflict actually just means anything that stands in the character’s way, whether it’s missing the bus, a letter not being delivered, illness, lack of self-belief, or getting soaked in the rain.
Crap TV is full of conflict. Take Secret Eaters (known in my house as Secret Scoffers), one of my favourites. In it, people who are overweight keep a food diary in which they record everything they eat. The diary always shows that they eat nothing but carrot sticks and lettuce leaves. Unbeknownst to the participants, however, a team of private investigators has rigged up their home with CCTV, they follow them every step they go, and log every single mouthful. Low and behold those mouthfuls turn out to be cake, chips, pizza, beer and kebabs. Confronted by their own self-delusion, they instantly mend their ways and drop a stone in two months.
Here’s the conflict: wanting to lose weight but being unable to do so, and unable to see where you might be going wrong. Deluding yourself that you eat a healthy diet and ignoring the fact that biscuits still count even if you eat them in secret. Being confronted with your own bad habits. Being followed by a private detective.
Or how about those ‘My house is a tip but I can’t understand why no one wants to buy it’ shows? The people are desperate to move, have had the house up for sale for years, and no one has put in an offer. Along comes Mr or Ms Expert on Selling Houses, who instantly spots that they have Grandad stuffed and on display in an armchair in the sitting room. “Do you think the fact your dead grandfather is in the house might be putting people off?” the expert asks.
“But this is our house!” they cry. “This is how we like it.”
A painful amount of time later they are finally forced to concede that if they want to sell, their house has to be how other people want it to look, stuffed Grandpa is put into storage and magnolia is slapped on the walls. An offer comes in immediately.
Here’s a conflict that we’re all familiar with: wanting to move home but something’s in the way, whether it’s not being able to agree with our partners on what we want; not being able to afford a deposit; not being able to sell our current home. In a twist on the ‘not being able to sell’ theme, I once wrote a story based on my parents not wanting to sell their house. They'd put it up for sale but changed their minds, and persuaded the neighbours to behave objectionably every time someone came round for a viewing until they could take it off the market and not incur the estate agent’s fees. True. My reworking of this heart-warming tale appeared as ‘The Noisy Neighbours’ in That’s Life Fast Fiction Australia. My mother thinks I ought to give her the money I earned from it.
2. It shows you how other people live
Crap TV gives amazing insights into how other people live. Not just in a Jeremy Kyle ‘do such people really exist’ sort of way, but a ‘how much money have they got and why are they spending it on that’ sort of way. If you don’t know what it’s like to have an unfortunate tattoo, but have a character in your novel who is just that sort of person, watch Tattoo Fixers and you’ll get more than enough inspiration. If you don’t know what it’s like to have a gormless boyfriend, watch Don’t Tell the Bride.
Crap TV also shows you what people aspire to. Take Escape to the Country, possibly the best satire on the middle classes. In it, people with an astonishing amount of ready cash decide they’d like to swap city living for life in the country. They come up with a wish-list for their perfect property, and for every single one it goes like this: detached with character features; at least four large bedrooms; a large country kitchen (a kitchen the size of a football pitch will still not be large enough – how many friends do they have?); huge entertaining space; a cottagey feel; at least eight acres for bees/ chickens/ llamas/ vegetable plot.
And then there’s the glimpse into people’s homes, the stuff they have around them, and the way they live. If you need descriptions of interiors, head to crap TV to see how rooms are arranged, how ornaments are displayed, kitchens are used. Our friends tend to be similar to us, so when we have a character who’s totally different we can be at a loss to understand how they live. None of my friends are mega-rich housewives, but crap TV has plenty of them happy to show off their furniture, clothes, make-up and daily routine if I ever need to describe it in a story.
3. It gives you ideas for stories
Although a lot of crap TV is stage-managed, you can still find inspiration for stories there. I’ve already mentioned my story about selling houses, but I’ve also written and published a story based on Don’t Tell the Bride (it was called ‘Don’t Tell the Bride’ and was published in the People’s Friend magazine). Watching the programme, I wondered what it would be like in real life (as opposed to TV life) if a girl couldn’t plan her own wedding and her fiancé had to do it. My story had the conflict of not knowing what he’d choose for the big day, the disappointment of seeing the dress he’d chosen, and the surprise ending, but steered clear of the money being spent on a lads’ week in Vegas, uncontrollable crying, and threatening to call it all off.
I have also written and published a story inspired by Antiques Road Trip, in which someone accidentally buys a very valuable antique at a car bootsale, and have drawn on the many programmes about people trying to eat healthily in a short story about how food and feeding people means different things to a mother and her daughter, published in Take a Break Fiction Feast as ‘Don’t Make Them Fat, Too’. That wasn’t my title, I hasten to add: the magazine made it up, changing it from my suggestion of ‘The Food of Love’.
The way I approach crap TV if I’m looking for inspiration is to imagine what the conflict/ problem would look like in a normal person i.e. not someone who’s been put into a set-up and had their lines scripted for them. Then I try a few reversals, so If the show is about twenty-somethings, I imagine a seventy year old in that situation. A grandad who gets an unfortunate tattoo? Then I think about telling it from a different perspective. What does the tattoo fixer think about the grandad? What does his granddaughter feel about it all?
Crap TV is a great way to unwind at the end of the day, and let’s face it, we all need some time when we switch off our brains and just wallow in other people’s problems and silliness. But if you get caught binge-watching Botched, you know what to say. “Oh this, it’s research. For my writing, don’t you know.”
Time for you to fess up. Let me know in the comments below which TV shows you’re strangely addicted to, and whether they’ve inspired a story.
Happy writing and watching,
It’s the start of a new year, a time to review the year gone by and to dream about the year ahead. Perhaps you’ve been thinking about writing a book for a while, and are wondering if this year it’s time to make it a reality.
To help you decide, here are 7 ways that writing a book can help your business:
1. Stand out from the crowd
Writing a book gives you instant kudos and authority, and shows you to be an expert in your field. Being able to add ‘author of …’ to your profile or CV differentiates you from other candidates pitching for work or tendering for projects. Imagine meeting a potential new client and being able to hand them a copy of your book along with your business card.
2. Part of your marketing tool kit
Your book not only demonstrates your expertise in a subject, it showcases your attitude and personality. There might be 1000s of people working in the same field as you, but no one will have the same approach, way of explaining things, or sense of humour. Your book speaks to your audience with your voice, helping potential clients to know, like and trust you. If they get what you’re saying and like the way you say it, they’ll check out your website, and maybe book a preliminary phone conversation with you to explore how you can work together. Best of all, your book does all this marketing for you, all over the world, 24 hours a day.
3. Reach more people than you can working 1-1
There are only so many hours in a week, and if you normally work face to face, that means there are a limited number of people whom you can help personally. Writing a book means you can help thousands more people than you can working 1-1, and those people can be anywhere in the world.
4. Help people who can’t afford your fees
However reasonable your fee structure, there will always be someone who wants to work with you but can’t afford your fees. Most of us offer some free places, but again the number of people we can help without getting paid is limited. Being able to direct people to your book, where they can get advice and information along similar lines to your packages, means you can help people who otherwise wouldn’t be able to access your services.
5. Explore a new niche
Every business grows and develops, and sometimes you have an idea for a new service or product but aren’t sure whether there’s a real demand for it. Writing a short e-book is a good way to test the waters. Say you’re a nutritionist, and have been wondering whether there’s any demand for meal plans and dietary advice for young people leaving home for the first time to go to university. Writing a book on the topic can help you judge demand, and feedback on your book can help you to shape your new product or service.
6. Part of your customer care package
Your book doesn’t have to function only as a means to gain new clients and spread the word about your services, it can also be a gift you give to existing clients as part of your customer care package, or simply as a thank you. Your book could reiterate advice and tips you’ve passed on to clients during the course of working with them, so they can refer to them easily in the future.
7. The basis for new products or services
The information you include in your book can be repackaged in new ways – as e-courses, podcasts, workbooks, talks and workshops. Different people learn in different ways: some people love to read, others prefer to watch videos, others like to attend workshops. You don’t have to create the information from scratch each time, just reshape it to suit your different audiences and different means of presenting the information. Finally, the book itself could be a new product for your business, bringing in a passive income stream.
I hope this blog has inspired you to think of all the ways that writing a book can help you to market, boost, develop and expand your business. I’d love to hear how writing a book could help your business. Let me know in the comments below, and tell me the one thing that’s holding you back.
I’ve often mentioned that I record how many words I write each day. This might sound obsessive and nerdy, but when I’m writing a novel, it helps me to work out when it’s likely to be finished, and how well it’s flowing. If I hit a patch when my word totals are low for a few days, it suggests that section of the book is gloopy and needs an exciting subplot, some scenes cutting altogether, or more work on getting to know my characters. Tracking my word scores lets me know quickly when my writing is out of kilter, and that means I can act quickly to correct it.
I also get to see what an average day’s writing looks like for me, so I can set goals and targets based on it. I can tell my agent I’ll have a first draft done by Christmas because I can easily work out what’s achievable based on my normal work rate.
Tracking my words also sets up a nice little bit of competition with myself, and spurs me on to do better. If I can see that I normally write 1200 words in a session, I challenge myself to write 1300 each day. It also encourages me to write every single day as it's difficult to say 'I'll do it tomorrow' if that would mean a gap in an otherwise perfect record. Setting word goals also helps me get momentum going when I start a project, for example in the early days of a new novel when I’m not exactly sure what the story is, and I’m writing my way into it.
Measuring my progress towards a goal helps me to see where other factors are affecting me. If I put a gold star on the calendar for every day I hit my word goal, it's easy to notice if Mondays (or Wednesdays, or Sundays) are the days I miss. Then I can ask what it is about Mondays (or Wednesdays ... you get the idea) that interrupts my writing, and means I can do something about it.
How can you make every word count?
1. Set Clear Goals
Set clear writing goals that are achievable, but which will stretch you a little; something like: I will write 500 words a day, every day, for a month. Or 'I will write and submit two short stories to X and Y competitions before Christmas'. A wishy washy goal like 'I'll try to do a bit of writing' is unsatisfactory because you won't know when you've achieved it. Plus, it's not challenging enough to stretch you.
Write your goal on a post-it note and put it where you will see it every day. Using the Sticky Notes feature on your laptop - which puts a post-it on your Windows desktop screen - is a good, quick way to do this. You can also add sticky notes with quotations to encourage you.
2. Keep it SimpleUse a simple system to record your progress. If your goal is to send out two stories a month, then you could use an excel spreadsheet or index cards to record which story was sent where, when. This will also help you keep track of submissions and resubmissions so you don't accidentally send the same story out simultaneously.
If your goal is to write 500 words a day, you could enter your daily total in your diary or in a spreadsheet. A gold star on the calendar, marking every day you write your journal, for example, is a visible reminder of what you're aiming to achieve and can encourage you even when you're feeling flat.
3. Review your Progress and adjust accordingly
If your target was 500 words a day, and you routinely achieve that, increase your target to 600 words a day. This will stretch you, but it's not as daunting as upping the target to 1000 words a day. Get to the 1000 words a day target incrementally, by making sure you hit 500 words a day, then 600, before increasing it to 700, 800, and so on until you reach your target.
If you often miss your targets, revise them. Perhaps you've set a target to write on 6 days a week but you normally only manage to write 3 times a week - reset your target to writing 3 times a week. It's better to build up your writing stamina slowly and feel pleased with your progress than to beat yourself up each week for missing your target. Review your progress after a month, and increase your target if it's realistic and achievable for you to do so.
4. Celebrate Milestones
Plan what you will do to celebrate when you hit your target and write it on your post-it notes to encourage you. Good celebrations for writers include: listening to music, reading a favourite short story, visiting an art gallery, putting flowers on your desk, or buying a new notebook.
If you’ve read Julia Cameron’s book The Artist’s Way, you’ll be familiar with the idea of Morning Pages. Briefly, she recommends that all artists start the day by writing three full pages of a journal. The writing must be done without stopping to think, without criticising what you’re writing, and if you can’t think what to write, you write ‘I can’t think what to write’ over and over again until your brain jumps the tracks and finds something to say. Many people swear by Morning Pages, particularly if they’re having a tough time, as the writing enables you to let go and release everything that’s worrying you. It clears the pipes ready for the day ahead. Some writers report that they spend months writing drivel about the minutiae of their day until one glorious morning a character steps onto the page and enchants them.
I’ve tried morning pages on various occasions, and tend to return to them if I’m feeling unsettled or uncertain. When I write them, they’re more moaning pages than morning pages. For me, they don’t result in characters tripping blithely onto the page, but they help me to understand and release the stuff that’s holding me back or keeping me stuck. When I have a bee in my bonnet about something, I use the moaning pages to whinge on about it, digging into layer after layer of gripes, hurts, and frustrations until I’m so sick of writing about it I say, “Enough!” and let go. For me, moaning/ morning pages are a way to work out what I want to do, how I want things to be, and how to get there.
Morning pages are great discipline – you must fill three pages a day, every day. The routine preps your brain that it’s writing time and creates a writing routine. It’s not meant to result in publishable prose, though you may come up with an idea that you later rework. In fact, Cameron recommends that you don’t look back at what you’ve written for several months. When you do, you may be surprised. The pages offer a window into your subconscious – they show you your obsessions, your dreams, and what’s holding you back.
When I want to find a new character or a new story, I don’t use morning pages, I use free writing. The techniques are similar – you write for a set period of time, or decide to cover a certain number of pages, you write without stopping, and if you get stuck you repeat the last few words over and over until something new comes to mind. I use free writing most days as a warm up. They’re the equivalent of practising scales or jogging round a running track – giving my creativity a bit of a work out. When I look back over my writing, I see themes appearing, images and ideas that attract and intrigue me. Ideas that I then go on to explore in fiction.
Do you use morning pages, and if so, are they for creativity or for getting the gripes out of your system, or both? I’d love to know what works for you. Tell me about it in the comments below.
Kim Fleet lives and works in Cheltenham. Her two cats help the creative process by standing on the delete key.